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The iPod was released on October 23 2001 and in its various formats has sold over 220,000,000.

They felt that the current portable music hardware was either too small and rubbish or too big and clunky which is why they went about thinking about the iPod. Steve Jobs wanted to make something that people were actually proud to have in their pockets and something that looked a bit cool.

The original iPod did not include a windows format on it making the sales quite small simply because more people have windows than they do Mac. However they optimised on this by building the 2nd generation and allowed Windows users to use the hardware on their pc. They have since built many, many other generations including the mini, shuffle, and video are of course the most recent form of the player, touch. The real question is, how often can this success carry on for?

Well the sales have seen a dip this year for the first time since the launch of the first pod which could mean the gadget is set to fall. However there is a likelihood that this is not down to the fact that people do not want iPods anymore but down to the fact that Apple now have the iPhone on the market.

The pod sales are down but the phone sales are up but it is not to be forgotten that the phone comes with an iPod within it. Another issue is the pricing. The main problem with the ipod is that with each new model comes a bigger price and half the problem seems to be that the recession is making people steer away from the expensive things.

Insurance is important for these gadgets, which is why you should look into gadget insurance or even mobile phone insurance this could really help if something bad happens to it like of course dropping it. Sat Nav Insurance could also be something worth looking into.

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