Regedit Cleaner

How many times have you dispatched business cards to print and collected yet another version of your corporate colour? Ever been thrilled to see your advert in the latest newspaper and then observed that the crucial tag line is gone or your logo has been squashed.

There is only one way to avoid this from happening and that is to use a style guide. Not only will a style guide help you direct the reproduction of your logo – it will also help you bolster your brand recognition, which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Outline the audience for your Style Guide. Is this for staff to work in-house or is this for suppliers and contractors to refer to?

Step 2 : Define what your output uses are. This is important because you will want different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may requirecopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to refer to the business and team.

Step 4 : Ensure you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be reproduced.

Step 5 : Make certain to accommodate any contributing logos or logos of business that are correlated with you. It’s also important that you mail a copy of the layout to these companies to insure they approve the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Make certain that grammar, spelling and contact details are correct.

Step 7 : Insure that when suppliers are using the Style Guide they understand that a proof needs to be mailedto you to be confirmed as correct.

Have your Style Guide finished and as secure as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly advocate a training session, whereby your design studio arrives and trains your staff on how to put to work the Style Guide and most importantly your brand.

For logo design Brisbane, contact Bydaughters today. We help your brand build business.